HOLLYWOOD-based Australian beauty Isabel Lucas is to star in a multi-million dollar tourism campaign showcasing Victoria as the nation’s premium indulgence and wellbeing destination.
The $7.3 million Daylesford – Lead a Double Life – campaign will kick off tomorrow night on television screens around Australia.
In the TV advertisement, Lucas explores the dual attractions of the region by frolicking at a decadent soiree by night and recovering the next day with a stroll through the countryside and a dip in the natural mineral springs.
Tourism Minister Tim Holding said the state’s industry had held up better than anywhere else in the nation through the global financial crisis.
Last year, for the first time in decades, interstate tourists spent more money in Melbourne than Sydney, he said.
“Melbourne has outstripped Sydney as the preferred destination for Australians,” Mr Holding said today.
Read more at Isabel Lucas Online, the most up-to-date fansite for Transformers: Revenge Of The Fallen star Isabel Lucas!
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