(RED) is introducing The Lazarus Effect Campaign, intended to increase awareness for its efforts to fight AIDS in Africa.

The campaign, directed by renowned photographer Brigitte Lacombe, has celebrities rattle off items that could be bought for 40 cents (the value of one day’s worth of life transforming antiretroviral medication).

Celebs featured: Bono, Penelope Cruz, Javier Bardem, Julianne Moore, Claire Danes, Iman, Hugh Jackman, Orlando Bloom, Lucy Liu, Gabourey Sidibe, Kerry Washington, Bryan Cranston, Jane Lynch, Michelle Rodriguez, Gwen Stefani, Hayden Christensen, Don Cheadle, Julia Louis-Dreyfus, Ludacris, Common, Benicio Del Toro, Dakota Fanning and Christy Turlington.

The Lazarus Effect documentary will air on May 24 on HBO with director Spike Jonze as executive producer. Watch the PSA below!

Other Projects > Charity Work > The Lazarus Effect Campaign: 40 cents = 2 lifesaving pills

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Sadly Coldplay did not win any of the awards they were nominated for at last night’s Brit Awards, but still they graced the show with a fantastic performance.

Gallery Links:
Events / Appearances • 2009 • Brit Awards • Show
Events / Appearances • 2009 • Brit Awards • Press Room

Afterwards, Coldplay headed to Shepherd’s Bush Empire in London for an exclusive WarChild After Show Concert where they were joined by The Killers, Gary Barlow of Take That and Bono of U2.

Gallery Links:
Events / Appearances • 2009 • Brit Awards • WarChild presents After Show Concert

Watch the band’s performance over at COLDPLAYFAN.ORG!

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